dela television giant has decided to replace its channel 'Toon Disney' by 'Disney XD' and born with the objective of delighting the kids.
Disney continues to feed the factory of dreams girls across the world. The company's beloved mouse has ceased to be a reference for the kids, who prefer other channels, 'Nickelodeon' or 'Cartoon Network'.
The formula, which raises the company is to repeat the success that other channel as' Disney Channel 'has had programs in girls' for them' and 'High School Musical ', 'Hannah Montana 'or' Camp Rock. " Thus 'Disney XD ', which from February 2009 to replace 'Toon Disney', will go exclusively to children between six and 14 years with programs that combine series action adventure and comedy, movies, cartoons and sports programs. `
" Disney Channel is big business aimed at young people around the world, with particular success among girls, so our goal is to have Disney XD the same furor among children, "says Rich Ross, president of Disney Channels Worldwide
However, this experience is far from new. Disney On other occasions tried unsuccessfully to approach a male audience with shows such as "Even Stevens" or "The Suite Life of Zack and Cody." Ni 'Phineas and Ferb', production of cartoon-gender-reaching among boys, " has managed to engage in this sector of the audience.
